How To Use Mobile Marketing
If you’re already up on the basics covered here on mobile marketing. Keep on reading to see real life applications of this great marketing channel.
Reward Based
Concerts
- Coupon for discount on CD’s and other merchandise
- Online Code – drive to website for hidden content or free stuff
- Promo code – for participating retailers, drive to retail location
- Mp3’s – for device playback or ringtones
- Music videos
- Video message from the band, with included promo code at the end
- Our client Junofest – mp3s from merch booth
Retail, Restaurants and Services
- Mobile coupons, discounts and promo codes
- Include appointment or reservation info
- Menus of products, services and specials
- Our client Bent Beauty Industries – mobile coupon
- Our client Voya – mobile coupon
Informational
Hospitality
- Location Map (Hotel, surrounding area, attractions, amenities)
- Contact details: Hotel, Conference organiser, Medical
- Departure times, bag pull times
- Offers & Specials: Hotel, preferred businesses, transportation, activities
- Our client The Loden Hotel – Area information and hotel contact vcf
Conferences
- Digital welcome kit: Maps & directions, local information and amenities, redeemable digital coupons
- Plenary & session information: meeting agenda, speaker bios & contact info, presentation notes
- Sales tools: new product catalogue, product & pricelist (always with a salesperson – 24/7)
- Sponsor fulfilment – exposure available within all Bluetooth® content transmitte
- Exhibition and Tradeshow information: maps, exhibitor listevent
Conventions and Tradeshows
- Tradeshow tradeshow floor map, exhibitor list
- Deliver content from your booth (vcard, brochure, product list)
- Convention schedule and map
- Local area information, amenities
- Interviews & endorsements (celebrities, directors etc….)
- Sponsorship fulfillment include sponsor logo with agenda etc….
- Our clientEPIC Sustainable Living Expo – Expo map and event schedule
Real Estate
- Virtual tours of the property – using images, video, artists renderings, background music
- Property Specs – size, new additions, amenities, pricing etc…
- Contact details – as text, virtual business card, phot
- Our client Sutton Realty – Property tour
Theatres and Theatre Festivals
- Trailers
- Festival schedule
- Interviews & endorsements (celebrities, directors etc….)
- Our client The Rio Theatre – Trailers and monthly schedules
Tourism
- Destination or attraction information, and local promotions on their mobile devices.
- Local attraction information: monuments, landmarks, parks, shopping districts
- Location & area Maps: walking tours, shopping precinct
- Schedules: Transportation and tours, shuttle pick-up times & locations
- Nearby activities: tour companies, beaches,
- Promotions & Offers: nearby merchants, tour discounts, 2 for 1 admission
- Food and dining: restaurant listings, price-points and ratings
Other examples -
- Product Showrooms and Retail locations
- Outdoor Marketing: Street campaigns, mobile billboards
- Product Launches and Activations
- Sponsored Events: Sporting, Concert and Entertainment
How do we do it? Head over here to read about our products!
