Siren Wireless Media Inc.

Mobile Commerce, which provides location-based services (LBS) and mobile content integration, has partnered with O2 to provide location-based search for O2 Money – the new business within O2 which will seek to advance the synergies between mobile and money. Mobile Commerce is providing an SMS ‘Find Nearest’ service, enabling O2 customers to find the nearest place to top up their ‘Load & Go’ card with cash.

Aimed at young people aged 13 and over, the card gives them the freedom and convenience of a Visa card, but within a safe framework. Load & Go is designed to help teenagers to learn about money management, as well as providing a safer way to carry around their pocket money.

via Mobile Marketing Magazine: Mobile Commerce Powers O2 Money’s ‘Find Nearest’ Service.

Gartner is predicting huge gains for mobile location-based services (LBS) in 2009. The firm estimates that total LBS subscribers will more than double worldwide this year, to 95.7 million.

via Location-Based Services Pinpoint Success – eMarketer.