Siren Wireless Media Inc.

Campaign Objective:

A key brand message for Fanta is playful imagination, and teens are a very key market segment. Fanta decided to support this with a mobile application that would give them a secret way to communicate and play.

Description:

The Fanta Stealth Sound System is a mobile app that plays a series of sounds that only teens can hear. They pick the sound out of a pre-set menu that all have pre-defined meanings. This way teens can communicate without anyone else hearing.

via MobiAD » Mobile Advertising News » Fanta.

SAN FRANCISCO (AFP) – US soft drink giant PepsiCo has apologized for a free iPhone application crafted to help men seduce women and keep records of conquests but the program remained available on Tuesday.

Read More…

Pepsi apologizes for girl-getting iPhone app – Yahoo! Canada News.

MobiAD » Mobile Advertising News » McDonalds Goes For Location Based Advertising.

A research study from the Internet Advertising Bureau (IAB) and research company Brand Driver, in conjunction with Kit Kat, has found that mobile display advertising can increase brand awareness and recognition.

via Mobile Marketing Magazine: IAB Study Finds Mobile Ads Increase Brand Awareness.

http://www.mobiadnews.com/?p=3871