Siren Wireless Media Inc.

Berlin – September 7th, 2009 — The Mobile Marketing Association (MMA) today released exclusive research, conducted by Lightspeed Research, ahead of its forthcoming Mobile Marketing Forum in Berlin, showing that marketing direct to mobile phones has led to almost €560 million in consumer expenditure in the German market over the last 12 months. With UK spend at nearly €450 million, the two markets combined have seen more than €1,000 million in consumer purchases as a result of mobile marketing in just the last year; demonstrating the considerable impact of the mobile device on brands’ ability to effectively communicate with the consumer and convert leads into sales.

via Mobile Marketing Puts More Than 550 Million Euros Back Into German Economy | Mobile Marketing Association.

According to a recent survey from Crowd Science, 38 percent of smart phone owners who don’t own an Apple iPhone would “probably” or “definitely” switch when making their next purchase.

via Casino Marketeer: Mobile Marketing: The Big Picture.

As for youngsters, 84 per cent revealed that they are positive towards mobile advertising if it is incentivised.

via HS&P – Consumers ‘will be receptive’ to incentivised mobile ads.

A new study from BabyCenter shows that mothers’ social media use has increased 462 percent over the past three years.

via Nowhere to Run to, Baby: Moms’ Social/Mobile Web Use Up by 400%.