Mobile Marketing Magazine: Report Puts Mobile Ad Growth in Context

Juniper Research has released its report, ‘Mobile Advertising Delivery Channels, Business Models & Forecasts 2009-2014 (Second Edition)’. The report predicts that advertising budgets for mobile channels will buck the downward trend and exhibit strong growth over the next five years, reaching $5.7 billion (£3.5 billion) by 2014.

The report finds that constraints on budgets, imposed in the wake of the global economic downturn, have resulted in an increasing migration of ad spend from above the line to below the line channels. It notes also that the need for engagement with the consumer, and a quantifiable ROI, has meant that mobile is increasingly being perceived as a key medium through which to pursue this strategy.

via Mobile Marketing Magazine: Report Puts Mobile Ad Growth in Context.

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