Mobile Marketing Puts More Than 550 Million Euros Back Into German Economy | Mobile Marketing Association

Berlin – September 7th, 2009 — The Mobile Marketing Association (MMA) today released exclusive research, conducted by Lightspeed Research, ahead of its forthcoming Mobile Marketing Forum in Berlin, showing that marketing direct to mobile phones has led to almost €560 million in consumer expenditure in the German market over the last 12 months. With UK spend at nearly €450 million, the two markets combined have seen more than €1,000 million in consumer purchases as a result of mobile marketing in just the last year; demonstrating the considerable impact of the mobile device on brands’ ability to effectively communicate with the consumer and convert leads into sales.

via Mobile Marketing Puts More Than 550 Million Euros Back Into German Economy | Mobile Marketing Association.

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