Any mobile campaign must have clear call to action signage, be relevant to the activity pursued and have value to the consumer.
 
     
 

RFID will be in all new mobiles by 2010 says Ericsson

That’s the prediction of Ericsson’s VP of systems architecture, Håkan Djuphammar, speaking at the mobile infrastructure company’s Business Innovation Forum in Stockholm on Tuesday.

He told delegates: “A year from now basically every new phone that’s sold will have [Near Field Communication]. It’s a two-way, bio-directional RFID communication link that makes this device work as a tag or as a reader.

http://crave.cnet.co.uk/mobiles/0,39029453,49302764,00.htm

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